Do you find yourself wondering, “Does email marketing really work?”.
We hope to answer this very important question by providing verifiable email marketing stats on everything from email automation to email personalization and more. Get ready to see for yourself.
Grab a cup of your favorite beverage and find out for yourself…
Does Email marketing Really Work?
Automation Gets Results
1) Transactional emails have 8 times more opens and clicks than any other type of email and can generate 6 times more revenue. – Experian
2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat
3) Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2
4) 95% of companies using marketing automation are taking advantage of email marketing. – Regalix
5) 56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. –VentureBeat
6) There were nearly 11x more B2B organizations using marketing automation in 2014 than in 2011. – SiriusDecisions
7) B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer
8) Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute
9) In 2014, 70% of businesses were currently using a marketing automation platform or were implementing one. – Aberdeen
10) Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA
11) As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation. – ClickZ
12) Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups
Does Email Marketing Really Work?
Email Personalization
13) Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen
14) 74% of marketers say targeted personalization increases customer engagement. – eConsultancy
15) Only 39% of online retailers send personalized product recommendations via email. – Certona
16) Emails with personalized subject lines are 26% more likely to be opened. – TrafficWave
17) Personalized emails deliver 6x higher transaction rates. – Experian
18) 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen
19) Segmented and targeted emails generate 58% of all revenue. – DMA
20) 75% of enterprises will be investing in personalized messaging in 2015. –VentureBeat
21) Marketers see an average increase of 20% in sales when using personalized web experiences. – Monetate
21) 50% of companies feel they can increase interaction within email by increasing personalization. – Experian
22) Personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates in 2013. – Experian
Does Email Marketing Really Work?
Look At Email Engagement
23) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – TrafficWave
24) 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of receiving a targeted email. -eMarketer
25) When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA
26) Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout
27) 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
28) Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate
29) A message is 5x more likely to be seen in email than via Facebook. – Radicati
30) 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
31) Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.”
Does Email Marketing Really Work?
Let’s Look at the ROI
32) Email marketing has an ROI of 3800%. – DMA
33) The average order value of an email is at least three times higher than that of social media. – McKinsey
34) 60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA
35) Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – DMA
36) Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer
37) Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. –Experian
38) 29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA
39) For every $1 spent, email marketing generates $38 in ROI. – TrafficWave
General email statistics
40) Employees spend 13 of their working hours each week in their email inbox (on average). – McKinsey & Company
41) 92% of online adults use email, with 61% using it on an average day. – Pew Research
42) 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn
43) 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research
44) Six in ten (61%) American workers who use the Internet say email is “very important” for doing their job. – Pew Research
45) Non-office-based workers say the Internet, email, and cell phones have given them more flexibility in the hours they work (51% vs. 19%) but also that these tools have increased the amount of time spent working (47% vs.18%). – Pew Research
46) 83% of B2B marketers use email newsletters for content marketing. – Content Marketing Institute
47) 76% of marketers see active growth in their number of email subscribers. –Ascend2
48) Open rate is highest when companies send two emails per month. – Database Marketing Institute
49) At 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million. – MarketingLand
Does Email Marketing Really Work?
Now that you have these statistics, you can quickly and decisively answer the question, “Does email marketing work?” with a resounding, “Yes!”. How are your own email marketing results? Feel free to share in the comment section, below.
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